rumor: AMI loses right to use Martin Typeface on Sigma

RobertW
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rumor: AMI loses right to use Martin Typeface on Sigma Jul 20, 2018 8:12:10 GMT -5

Quote

Post by RobertW on Jul 20, 2018 8:12:10 GMT -5

on Sigma LOGO.

My dealer told me this. They have to change font on headstock. I cannot find any confirmation online as yet.

Last Edit: Jul 22, 2018 9:31:52 GMT -5 by RobertW

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TonyKgull
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rumor: AMI loses right to use Martin Typeface on Sigma Jul 21, 2018 9:48:56 GMT -5

Quote

Post by TonyKgull on Jul 21, 2018 9:48:56 GMT -5

Jul 20, 2018 8:12:10 GMT -5 RobertW said:

on Sigma LOGO.

My dealer told me this. They have to change font on headstock. I cannot find any confirmation online as yet.

It's been a long time since I heard of anyone calling someone on a font copyright. It's very easy to get around. All one has to do, graphically, is change the smallest little bit of some letters (eg. cut a serif foot in half, or round a corner, etc etc) and you've technically got a different font. This is how Arial got away with ripping off Swiss, which got away with ripping of Helvetica etc. lol.

I'll be surprised if this actually turns out to be a thing with Sigma. Even if it does become a thing, they could change the lettering so subtly that customers might never notice, but technically and legally, they'd be ok.

I guess we'll see what happens. Keep us updated.

=====================================
"Come to Me, all you who are weary and burdened, and I will
give you rest. Take My yoke upon you and learn from Me, for I
am gentle and humble in heart, and you will find rest for your
souls. For My yoke is easy and My burden is light."
- Jesus, from Matthew 11:28-30

Jim
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rumor: AMI loses right to use Martin Typeface on Sigma Jul 21, 2018 12:20:32 GMT -5

Quote

Post by Jim on Jul 21, 2018 12:20:32 GMT -5

Here is the Sigma using the Martin font. While no one would mistake it for a Martin logo on close inspection, it is obviously trying to get as close as possible.

This new font is not a rip off of Martin's logo, although the headstock shape is, at best, an approximation and the truss rod cover is a dead giveaway.

Last Edit: Jul 21, 2018 12:25:02 GMT -5 by Jim

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Derick
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rumor: AMI loses right to use Martin Typeface on Sigma Jul 21, 2018 12:29:20 GMT -5

Quote

Post by Derick on Jul 21, 2018 12:29:20 GMT -5

Sorry but all I can say is "pathetic storm in a tea cup", but good for a bit of publicity. 😀

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RobertW
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rumor: AMI loses right to use Martin Typeface on Sigma Jul 21, 2018 12:36:52 GMT -5 ancient1 likes this

Quote

Post by RobertW on Jul 21, 2018 12:36:52 GMT -5

Jul 21, 2018 12:20:32 GMT -5 Jim said:

Here is the Sigma using the Martin font. While no one would mistake it for a Martin logo on close inspection, it is obviously trying to get as close as possible.

This new font is not a rip off of Martin's logo, although the headstock shape is, at best, an approximation and the truss rod cover is a dead giveaway.

the first headstock is the AMI Sigma, who own the world-wide copyright and original martin/ sigma/designs and shop equipment.

the second headstock is a St Louis Music Sigma. They hijacked the use of the Sigma trademark in USA when it expired. Their designs have nothing to do with Martin or original Sigmas

This is why the Ami Sigma guitars are branded Kindred in USA.

There is a thread or two about this... :0

Last Edit: Jul 21, 2018 12:45:48 GMT -5 by RobertW

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RobertW
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rumor: AMI loses right to use Martin Typeface on Sigma Jul 22, 2018 9:31:27 GMT -5

Quote

Post by RobertW on Jul 22, 2018 9:31:27 GMT -5

..and I can still not find anything to confirm the rumor hence the change of title.

Last Edit: Jul 22, 2018 9:32:32 GMT -5 by RobertW

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RobertW
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rumor: AMI loses right to use Martin Typeface on Sigma Jul 22, 2018 10:00:48 GMT -5

Quote

Post by RobertW on Jul 22, 2018 10:00:48 GMT -5

Jul 21, 2018 12:29:20 GMT -5 Derick said:

Sorry but all I can say is "pathetic storm in a tea cup", but good for a bit of publicity. 😀

Derick, I don't know where you get that impression?
As I said, I cannot a find ANY news about this. So no publicity. We aren't trend setters at the Cabin

What I think happened is the guy read about Martin's fight with Chinese knock-offs starting back in 2010 and resolution in 2016 and made assumptions.

The client probably saw this news from 2016 about Martin's fight to win back it's Trademark in First-to-File China and thought it somehow applied to Sigma...
Sigma may be manufactured in China but it is a German company, and the guitars are not counterfeits.

Martin Guitar strikes chord in victory against Chinese counterfeiters
For nearly a decade, Upper Nazareth Township's Martin Guitar has worked through official channels in China to regain the rights to its trademark, the recognizable "C.F. Martin & Co." script it etches into every guitar it sells...

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Martin GPCPA5K Stika Spruce/Koa HDL/Birch Stratabond/Morado Fretboard (2015)
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TonyKgull Global Moderator Posts: 6,425 Location: Ontario, Canada	rumor: AMI loses right to use Martin Typeface on Sigma Jul 23, 2018 3:05:21 GMT -5 Derick and ancient1 like this Quote Select Post Deselect Post Link to Post Member Give Gift Back to Top Post by TonyKgull on Jul 23, 2018 3:05:21 GMT -5 Hmm. It might end up that Sigma ends up with a stigma regarding the enigma of why they changed their font!
	===================================== "Come to Me, all you who are weary and burdened, and I will give you rest. Take My yoke upon you and learn from Me, for I am gentle and humble in heart, and you will find rest for your souls. For My yoke is easy and My burden is light." - Jesus, from Matthew 11:28-30

RobertW
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rumor: AMI loses right to use Martin Typeface on Sigma Jul 23, 2018 7:30:38 GMT -5 TonyKgull likes this

Quote

Post by RobertW on Jul 23, 2018 7:30:38 GMT -5

a trapdoor, yes that would work! or a hook a looong handled hook...
or the Gong!

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Martin GPCPA5K Stika Spruce/Koa HDL/Birch Stratabond/Morado Fretboard (2015)
Gretsch Mahogany Boxcar Round-Neck Resonator (2015)
Alvarez ABT60 Baritone Spruce/Mahogany (2016)
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RobertW
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rumor: AMI loses right to use Martin Typeface on Sigma Jul 23, 2018 7:32:27 GMT -5

Quote

Post by RobertW on Jul 23, 2018 7:32:27 GMT -5

Jul 23, 2018 3:05:21 GMT -5 TonyKgull said:

Hmm. It might end up that Sigma ends up with a stigma regarding the enigma of why they changed their font!

they didn't

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Seagull S6 Cedar/Cherry (1998)
Seagull Amber Trail CW Mini-Jumbo Spruce/Maple Long scale (2012)
Seagull Coastline Cedar 12 Cedar/Cherry (2015)
Ibanez Artwood Parlour 2 AVN3-NT Spruce/Mahogany (2015)
Martin GPCPA5K Stika Spruce/Koa HDL/Birch Stratabond/Morado Fretboard (2015)
Gretsch Mahogany Boxcar Round-Neck Resonator (2015)
Alvarez ABT60 Baritone Spruce/Mahogany (2016)
Sigma 000M-15 Mahogany, Rosewood Fretboard (2018)

TonyKgull
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Location: Ontario, Canada

rumor: AMI loses right to use Martin Typeface on Sigma Jul 24, 2018 3:09:37 GMT -5

Quote

Post by TonyKgull on Jul 24, 2018 3:09:37 GMT -5

Jul 23, 2018 7:32:27 GMT -5 RobertW said:

Jul 23, 2018 3:05:21 GMT -5 TonyKgull said:

Hmm. It might end up that Sigma ends up with a stigma regarding the enigma of why they changed their font!

they didn't

Well....... not yet anyways.

=====================================
"Come to Me, all you who are weary and burdened, and I will
give you rest. Take My yoke upon you and learn from Me, for I
am gentle and humble in heart, and you will find rest for your
souls. For My yoke is easy and My burden is light."
- Jesus, from Matthew 11:28-30

WELCOME TO THE ACOUSTIC GUITAR CABIN!!!

rumor: AMI loses right to use Martin Typeface on Sigma

Post by RobertW on Jul 20, 2018 8:12:10 GMT -5

Post by TonyKgull on Jul 21, 2018 9:48:56 GMT -5

Post by Jim on Jul 21, 2018 12:20:32 GMT -5

Post by Derick on Jul 21, 2018 12:29:20 GMT -5

Post by RobertW on Jul 21, 2018 12:36:52 GMT -5

Post by RobertW on Jul 22, 2018 9:31:27 GMT -5

Post by RobertW on Jul 22, 2018 10:00:48 GMT -5

Post by TonyKgull on Jul 23, 2018 3:05:21 GMT -5

Post by RobertW on Jul 23, 2018 7:30:38 GMT -5

Post by RobertW on Jul 23, 2018 7:32:27 GMT -5

Post by TonyKgull on Jul 24, 2018 3:09:37 GMT -5

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