Post by Greg Ballantyne on Sept 3, 2017 9:59:21 GMT -5
In the past, the pricing shown on the Taylor website was MSRP - with significant discount available at retail outlets, whether in the shop in town or online pricing such as Sweetwater or Elderly.
Today, the prices listed on the Taylor website are exactly the pricing listed online at Sweetwater and Elderly. I only checked three different models, but the pricing of each was in alignment. The Taylor website pricing is what moved lower, rather than the online outlet pricing moving up.
I wonder what the strategy is..... Taylor dropping MSRP, but no discounting for distributers?
Greg Ballantyne , I would imagine that they are just dropping the MSRP thing. If that's what they're doing, it makes sense to me. There was a time when the price being high was a good thing, back when most truly believed you get what you pay for and were willing to pay. But today, things are different. People want things for less, and people just don't make the same kind of money they did years ago proportionately.
In North America, I think it's pretty common knowledge by now that the middle class has shrunk quite a bit and most people are making proportionately and lot less than they used to. I mean, unless you're an engineer, lawyer, doctor or government worker (over generalizing there, but you get the drift) you are probably making about half what you used to for the same amount of work.
I'm in that situation now actually. Making about 60% of what I used to make 5 years ago and farther back even. Seems as time goes on, I make less and things cost more.
That being quite common in NA, I think Taylor understands that if they want to keep getting new customers, they're gonna have to focus more on the "bang for your buck" sort of concept rather than the prestigious "you get what you pay for" concept. Not because the second concept is bad or anything, but just because more and more people just don't have that kind of money anymore.
So, I guess when people go to their site to check on a model, they just don't want them seeing a higher price and "hoping" they can get a discount somewhere. Taylor might be thinking, "What if they don't go look for the discount? We could lose them on the price alone." Maybe, just thinking out loud here.
Obviously, I could be wrong, that's just my 2 cents worth guess that with inflation is worth about half a penny now.
Last Edit: Sept 3, 2017 11:35:39 GMT -5 by TonyKgull
===================================== One Alvarez in the hand is worth two Taylors and a Martin in the guitar store!
I noticed the same thing and was wondering if anyone else saw it. Maybe real world pricing on their Web site will lead more people to a store or online source. The higher MSRP may have just steered people else where, never bothering to research what they would really pay for what they were looking at on the Taylor site. Even so, Taylor prices are still very high for a lot of people. The only way that I own two of them are from trading photographic services with another guitar maker for a number of their guitars and then selling all of them for my two Taylors and a Seagull Artist Cameo. I just added a Seagull SWS SG cutaway to have something I feel more comfortable leaving the house with, which falls much more into my real world budget.
Last Edit: Sept 13, 2017 14:52:54 GMT -5 by terryd
Taylor 414CE-R Taylor 514CE LTD (Granadillo / Cedar) Taylor 316CE Alvarez MFA66SHB Alvarez MD60BGE